GEO for Soul-Led Brands: Make AI Cite You

mysoulfulpr
Aug 21
2 min read

AI assistants are the new front door to discovery. Instead of scrolling, people ask: “Who’s a trusted Reiki teacher near me?” or “What breathwork method actually helps anxiety?” Those answers are built from sources AIs trust—and earned media (plus a clean press room) is what gets you in the mix.

What’s GEO (in 1 line)?

Generative Engine Optimization = shaping how you (and your ideas) appear inside AI answers—not just search results. PR should lead this because it’s about credibility, citations, and narrative. Muck Rack

Do these 3 things this month

Refresh your Press Room (LLM-ready). Add a short 3–5 sentence bio, hi-res headshot, 3–4 interview topics, “As seen in” links, and clear contact. Keep it factual and dated so machines (and journalists) can cite you. Muck Rack
Ship one wire-worthy press note. Launching a retreat, program, study, or partnership? Publish a concise, factual press release—AIs may pull from wire copy and robust newsrooms. Muck Rack
Pitch the outlets AIs already cite. Ask an assistant questions your audience asks (e.g., “best meditation teachers in Vancouver”). Note which outlets show up most—those are your top pitch targets. Muck Rack

Quick formatting to help machines help you

Answer real questions (FAQ style: “What happens in a past-life session?”).
Use clear headings and bullets; keep claims grounded.
If you can, loop in a tech buddy to add simple markup/schema—no coding degree required, just basic structure. Muck Rack

15-Minute GEO Audit

Run 3 high-intent prompts your clients would ask.
List the top 5 sources AIs cite.
Update your press room; draft one relevant pitch; plan one press note.

Pitfalls to avoid

Vague copy with no proof points.
Inconsistent naming for you/your program.
No press page (even a minimalist version helps).

The takeaway

For spiritual entrepreneurs, healers, lightworkers, and conscious brands, GEO isn’t about gaming AI—it’s about being credibly cited for the service you already provide. Start with one press room refresh, one press note, and one tight pitch list shaped by what AIs surface today. Muck Rack

Overwhelmed? We’ve got you.If you want a done-with-you boost, Soulful PR offers a GEO Mini-Sprint (press room tune-up + targeted pitch list + one press note). Reply here or contact the team and we’ll map your next 30 days, step by step.